Amazon Seller Fulfilled Prime Warehouse
Seller Fulfilled Prime isn't something you can claim — Amazon audits it, and keeps auditing it every week. We've held it for five years, which means we've spent five years consistently clearing bars most sellers and 3PLs can't sustain alone.
What Seller Fulfilled Prime Actually Demands
Amazon's current UK requirements to keep the Prime badge are strict, and most FBM sellers simply can't resource them alone:
The minimum on-time rate Amazon requires to keep the Prime badge active.
Orders must be labelled through Amazon's own Buy Shipping system.
The maximum cancellation rate Amazon tolerates for SFP sellers.
Prime customers expect Saturday and Sunday delivery — coverage most FBM sellers can't resource.
Miss these consistently and Amazon removes the Prime badge, which hits Buy Box visibility hard.
From Amazon Order to Prime Delivery
Same warehouse, same system, every single day
How Your Orders Move
Your Prime-eligible stock is received and stored in our Leicester warehouse.
Orders are picked and packed against Amazon's Prime handling-time window.
Shipping labels are generated exclusively through Amazon Buy Shipping.
Out by 4pm on weekdays, with Saturday dispatch covered too.
Questions
How long have you held Seller Fulfilled Prime status?
5 years, continuously.
What's your same-day dispatch cutoff for Prime orders?
4pm.
Do you dispatch on weekends?
Yes, we cover Saturday dispatch to support Prime delivery promises.
Do you use Amazon's own Buy Shipping system?
Yes, exclusively, for all Amazon orders we fulfil.
Tell Us About Your Amazon Business
We'll come back to you within 1 hour with availability and next steps.